📖 Step 1: Planning & Product#28 / 291

Retention

Retention

📖One-line summary

The rate at which users come back to a service.

💡Easy explanation

The rate of users returning to your service. Low retention = one-and-done; high = daily visits. A core success metric.

Example

How many users stick around over time

100%
68%
45%
38%
32%
28%
25%
22%
W1
W2
W3
W4
W5
W6
W7
W8
💡 Keeping 30%+ past W4 means great retention!

Vibe coding prompt examples

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Build a cohort chart that analyzes user retention. Implement a React component that visualizes weekly/monthly retention curves.

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Design an email automation sequence to improve retention. Write content to send at day 1, 3, 7, and 14 after signup.

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Write SQL queries that measure Day 1, Day 7, and Day 30 retention. Allow analysis by signup-date cohort.

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